AMAZON PPC Case Study

Multi-Client Campaign Results Presented by Liaqat Ali Hamiya | D Marketer Guy

About D Marketer Guy

D Marketer Guy is a performance-driven digital marketing agency specializing in Amazon PPC advertising. Led by Liaqat Ali Hamiya — a Top-Rated Amazon advertising expert based in Karachi, Pakistan with 100% Job Success on Upwork — the agency has helped dozens of Amazon sellers across multiple niches optimize their ad campaigns, reduce wasted spend, and dramatically improve ROAS. This case study documents real-world results achieved across five client campaigns, showcasing our data-driven approach to Sponsored Products, Sponsored Brands, and Sponsored Display advertising.

Portfolio Overview — Aggregate Results

Across the five campaigns featured in this case study, D Marketer Guy delivered the following combined performance:

Total Ad Spend
$
Combined Campaigns
Total Ad Sales
$

Revenue Generated

Total Orders
+

Conversions Driven

Avg. ROAS
X

Return on Ad Spend

Amazon Ad Types We Manage

Sponsored Products

Promote individual product listings to shoppers actively searching with relevant keywords or viewing similar products.

Sponsored Brands

Showcase your brand and product portfolio with creative ads that appear in relevant Amazon shopping results — ideal for brand awareness.

Sponsored Display

Reach relevant audiences off and on Amazon using first-party audience data and contextual signals to drive re-engagement and loyalty.

Our Optimization Process

Discovery & Audit

  1. Full account & competitor audit
  2. Keyword gap analysis
  3. Identify wasted spend & negatives

Ongoing Optimization

  1. Weekly bid adjustments
  2. Search term harvesting & negatives
  3. Placement modifier tuning

Campaign Structure

  1. Separate auto/manual campaigns
  2. Granular ad group segmentation
  3. Bid strategy alignment to goals

Reporting & Scaling

  1. Transparent performance reporting
  2. Budget scaling on winning ASINs
  3. Seasonal & promotional strategies

Campaign-by-Campaign Results

The following campaigns represent real client results managed by Liaqat Ali . All figures are sourced directly from Amazon Advertising dashboards.

Campaign #1 | Long-Term Growth — Jul 2022 to Oct 2024

Ad Spend
$
Total Sales
$
Orders
ROAS

This campaign ran for over two years, consistently generating strong returns. Despite a scaling-back in late 2024, the cumulative ROAS of 6.57x demonstrates exceptional capital efficiency. The peak spend periods in late 2022 corresponded with the highest revenue spikes, validating an aggressive seasonal bidding strategy.

Campaign #2 | New Product Launch — Feb 2023 to Oct 2024

Ad Spend
$
Total Sales
$
Orders
ROAS

Launched from zero, this campaign ramped up steadily and hit its peak performance in December 2023 with a strong holiday push. Tight budget management kept ACOS controlled while generating 194 orders — an excellent result for a relatively modest spend.

Campaign #3 | Impression-Focused — Aug 2022 to Aug 2023

Ad Spend
$
Total Sales
$
Orders
ACOS
%

With over 640,000 impressions and 1,308 clicks, this campaign was engineered for visibility and brand awareness in a competitive category. An average ACOS of 22.65% is well within profitable range for most Amazon business models. The CPC efficiency at this impression volume indicates strong keyword-to-listing relevance.

Campaign #4 | High-Volume Orders — Apr 2024 to Nov 2024

Ad Spend
$
Total Sales
$
Orders
ROAS

This campaign achieved an outstanding 7.51x ROAS with 1,486 total orders — the highest order count in the portfolio. An ACOS of just 13.32% demonstrates surgical bid precision and effective negative keyword management. The synchronized spend/sales growth curve through July 2024 reflects a well-structured scaling approach.

Campaign #5 | Consistent Daily Performance — December

Ad Spend
$
Total Sales
$
Orders
ACOS
%

This campaign maintained a remarkably consistent daily spend pattern throughout December, averaging just $0.73 CPC — a testament to smart bidding in a high-competition month. The steady sales line alongside controlled ACOS reflects mature campaign management where spend and return remained tightly correlated.

Results Summary

CampaignAd SpendSalesOrdersROASKey Achievement
#1$9,060$59,5263136.57x2+ Years Sustained Growth
#2$1,551$7,9261945.11xSuccessful New Launch
#3$1,671$7,3781,308 clicksN/A22.65% ACOS, 640K Impressions
#4$1,820$13,6691,4867.51xBest ROAS + 13.32% ACOS
#5$5,169$16,896N/A30.60% ACOS, $0.73 CPC

Why Work With D Marketer Guy?

  1. 100% Job Success Score on Upwork
  2. Proven results across multiple niches & marketplaces
  3. Data-first approach — decisions backed by metrics
  4. Full transparency with regular detailed reporting
  1. Sponsored Products, Brands & Display expertise
  2. Continuous campaign monitoring & optimization
  3. Competitive analysis & keyword intelligence
  4. Dedicated support with fast turnaround
Amazon PPC · Case Study
AMAZON PPC
Case Study
Multi-Client Campaign Results
Presented by Liaqat Ali Hamiya  |  D Marketer Guy

About D Marketer Guy

D Marketer Guy is a performance-driven digital marketing agency specializing in Amazon PPC advertising. Led by Liaqat Ali Hamiya — a Top-Rated Amazon advertising expert based in Karachi, Pakistan with 100% Job Success on Upwork — the agency has helped dozens of Amazon sellers across multiple niches optimize their ad campaigns, reduce wasted spend, and dramatically improve ROAS.

This case study documents real-world results achieved across five client campaigns, showcasing our data-driven approach to Sponsored Products, Sponsored Brands, and Sponsored Display advertising.

Portfolio Overview — Aggregate Results

Across the five campaigns featured in this case study, D Marketer Guy delivered the following combined performance:

$19,272 Total Ad Spend Combined Campaigns
$105,395 Total Ad Sales Revenue Generated
2,302+ Total Orders Conversions Driven
6.0x Avg. ROAS Return on Ad Spend

Amazon Ad Types We Manage

Sponsored Products

Promote individual product listings to shoppers actively searching with relevant keywords or viewing similar products.

Sponsored Brands

Showcase your brand and product portfolio with creative ads that appear in relevant Amazon shopping results — ideal for brand awareness.

Sponsored Display

Reach relevant audiences off and on Amazon using first-party audience data and contextual signals to drive re-engagement and loyalty.

Our Optimization Process

Discovery & Audit
  • Full account & competitor audit
  • Keyword gap analysis
  • Identify wasted spend & negatives
Campaign Structure
  • Separate auto/manual campaigns
  • Granular ad group segmentation
  • Bid strategy alignment to goals
Ongoing Optimization
  • Weekly bid adjustments
  • Search term harvesting & negatives
  • Placement modifier tuning
Reporting & Scaling
  • Transparent performance reporting
  • Budget scaling on winning ASINs
  • Seasonal & promotional strategies

Campaign-by-Campaign Results

The following campaigns represent real client results managed by Liaqat Ali Hamiya. All figures are sourced directly from Amazon Advertising dashboards.

Campaign #1  |  Long-Term Growth
Jul 2022 – Oct 2024
$9,060Ad Spend
$59,526Total Sales
313Orders
6.57xROAS
This campaign ran for over two years, consistently generating strong returns. Despite a scaling-back in late 2024, the cumulative ROAS of 6.57x demonstrates exceptional capital efficiency. The peak spend periods in late 2022 corresponded with the highest revenue spikes, validating an aggressive seasonal bidding strategy.
Description of image




Campaign #2  |  New Product Launch
Feb 2023 – Oct 2024
$1,551Ad Spend
$7,926Total Sales
194Orders
5.11xROAS
Launched from zero, this campaign ramped up steadily and hit its peak performance in December 2023 with a strong holiday push. Tight budget management kept ACOS controlled while generating 194 orders — an excellent result for a relatively modest spend.
Description of image




Campaign #3  |  Impression-Focused
Aug 2022 – Aug 2023
$1,671Ad Spend
$7,378Total Sales
640KImpressions
22.65%ACOS
With over 640,000 impressions and 1,308 clicks, this campaign was engineered for visibility and brand awareness in a competitive category. An average ACOS of 22.65% is well within profitable range for most Amazon business models. The CPC efficiency at this impression volume indicates strong keyword-to-listing relevance.
Description of image




Campaign #4  |  High-Volume Orders
Apr 2024 – Nov 2024
$1,820Ad Spend
$13,669Total Sales
1,486Orders
7.51xROAS
This campaign achieved an outstanding 7.51x ROAS with 1,486 total orders — the highest order count in the portfolio. An ACOS of just 13.32% demonstrates surgical bid precision and effective negative keyword management. The synchronized spend/sales growth curve through July 2024 reflects a well-structured scaling approach.
Description of image




Campaign #5  |  Consistent Daily Performance
December (Peak Season)
$5,169Ad Spend
$16,896Total Sales
$0.73Avg. CPC
30.60%ACOS
This campaign maintained a remarkably consistent daily spend pattern throughout December, averaging just $0.73 CPC — a testament to smart bidding in a high-competition month. The steady sales line alongside controlled ACOS reflects mature campaign management where spend and return remained tightly correlated.
Description of image




Results Summary

Campaign Ad Spend Sales Orders ROAS / ACOS Key Achievement
#1 $9,060 $59,526 313 6.57x ROAS 2+ Years Sustained Growth
#2 $1,551 $7,926 194 5.11x ROAS Successful New Launch
#3 $1,671 $7,378 1,308 clicks 22.65% ACOS 22.65% ACOS, 640K Impressions
#4 $1,820 $13,669 1,486 7.51x ROAS Best ROAS + 13.32% ACOS
#5 $5,169 $16,896 30.60% ACOS 30.60% ACOS, $0.73 CPC

Why Work With D Marketer Guy?

100% Job Success Score on Upwork
Proven results across multiple niches & marketplaces
Data-first approach — decisions backed by metrics
Full transparency with regular detailed reporting
Sponsored Products, Brands & Display expertise
Continuous campaign monitoring & optimization
Competitive analysis & keyword intelligence
Dedicated support with fast turnaround

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